Fortum Active is genius.

Genius is an overused word, but this student’s re-branding of an energy company is so full of awesome ideas and is definitely built around at least a little bit of genius.

It’s that type of genius thinking that is in a way obvious and just about within reach of normal minds; It makes me want to try harder to come up with lateral, tangential thoughts.

Don’t know who it was competing with, but I’m not at all surprised that it won a Clio.

(thanks @anssimakela for the heads up)

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