(You just need a strategy)
Right, so now I’m glad that we all agree that there is no such thing as social media.
And that we also agree that everything is social media.
So, we should move on to my next bone of contention:
There is no such thing as a “social media strategy”.
You do of course need a good strategy.
And you definitely need clear goals.
And one of the best ways for you to reach your shiny, clearly-defined goals will probably be to make use of some of the kick-ass new social tools like Twitter and Facebook.
But they don’t need their own separate strategy.
Having a social media strategy is kind of like having a paper-and-pen strategy.
And that just don’t make no sense.